学术讲座
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2024/05/06
Bargaining in Live Streaming Commerce with Online Celebrity
Marketing Seminar(2024-10)Speaker: Lin Liu, Beihang University
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2024/04/22
Why Do Consumers Resist Lab-Grown Meat? A Life-Creation Perception...
Marketing Seminar(2024-09)Speaker: Qihui Chen, The Hong Kong University of Science and Technolo...
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2024/04/19
全球格局下的中国产业研究——以消费产业为例
Marketing Seminar(2024-08)嘉 宾: 何志毅, 北京大学
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2024/04/15
The Impacts of Recommendations on Consumption and Production on On...
Marketing Seminar(2024-07)Speaker: Tat Chan, Washington University in St. Louis
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2024/04/08
Contingency Effects of Virtual Fitting Rooms
Marketing Seminar(2024-06)Speaker: Shuai Yang, Donghua University
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2024/03/29
Consumers are Less Likely to Recycle Personally Sensitive Products
Marketing Seminar(2024-05)Speaker: Tianjiao Yu, Xiamen University
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2024/03/18
The Rank Length Effect
Marketing Seminar(2024-04)Speaker: Fengyan Cai, Shanghai Jiao Tong University
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2024/03/11
Visual Influences of Quantity Display in Online Grocery Retailing
Marketing Seminar(2024-03)Speaker: Michael He JIA, The University of Hong Kong
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2024/02/26
The Dynamic Potential of Online Reviews: Review Updates and Platfo...
Marketing Seminar(2024-02)Speaker: Martina Pocchiari, National University of Singapore
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2024/01/03
Limited-Time Offer and Consumer Search
Marketing Seminar(2024-01) Speaker: Zheng Gong, Chinese University of Hong Kong, Shenzhen