用户登录
光华首页
学术讲座
-
2024/06/13
Beyond Proximity: Network Location Features and Store Performance ...
Marketing Seminar（2024-14）Speaker: Cheng He, University of Wisconsin-Madison
-
2024/05/28
Multitiered Probabilistic Customer Referral Reward Programs
Marketing Seminar（2024-13）Speaker: Liyin Jin, Fudan University
-
2024/05/20
Empirical Modeling of Content Strategies for Social Media Influenc...
Marketing Seminar（2024-12）Speaker: Xingyu Chen, Shenzhen University
-
2024/05/13
The Economic Value of Digitization: Evidence from the Real Estate ...
Marketing Seminar（2024-11）Speaker: Qiyuan Wang, The Hong Kong Polytechnic University
-
2024/05/06
Bargaining in Live Streaming Commerce with Online Celebrity
Marketing Seminar（2024-10）Speaker: Lin Liu, Beihang University
-
2024/04/22
Why Do Consumers Resist Lab-Grown Meat? A Life-Creation Perception...
Marketing Seminar（2024-09）Speaker: Qihui Chen, The Hong Kong University of Science and Technolo...
-
2024/04/19
全球格局下的中国产业研究——以消费产业为例
Marketing Seminar（2024-08）嘉 宾: 何志毅, 北京大学
-
2024/04/15
The Impacts of Recommendations on Consumption and Production on On...
Marketing Seminar（2024-07）Speaker: Tat Chan, Washington University in St. Louis
-
2024/04/08
Contingency Effects of Virtual Fitting Rooms
Marketing Seminar（2024-06）Speaker: Shuai Yang, Donghua University
-
2024/03/29
Consumers are Less Likely to Recycle Personally Sensitive Products
Marketing Seminar（2024-05）Speaker: Tianjiao Yu, Xiamen University
