市场营销系|光华管理学院

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征文通知 |《中国工业经济》...

为响应习近平总书记号召，深入学习贯彻党的二十大精神，全面理解管理创新在中国式现代化建设中的重要作用，推动中国式现代化与中国管理创新理论研究，由中国工业经济杂志社、北京大学光华管理学院共同主办《中国工业经济》第六届...

学术讲座

Topic: Does Appearance Reveal Character? Lay Theory about People Influences Consumers’ Willingness to Pay for Unattractive Produce

Speaker: Shilpa Madan, Virginia Polytechnic Institute and State University

Time: Friday, March 24, 9:00-10:30 a.m. Beijing Time

Place: Zoom Online Conference Room

Topic: Smart Management: How Simple Heuristics Help Make Good Decisions in a World of Uncertainty

Speaker: Shenghua Luan, The Chinese Academy of Sciences

Time: Friday, February 24, 9:00-10:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic: Variety Seeking in High-Frequency Consumption: New Implications for Targeted Marketing

Speaker: Fan Zhang, Ph.D. candidate, University of California, Berkeley

Time: Friday, December 23, 9:00-10:30 a.m. Beijing Time

Place: Zoom Online Conference Room

Topic: Dynamic Persuasion and Strategic Search

Speaker: Yunfei (Jesse) Yao, Ph.D. candidate, University of California, Berkeley

Time: Friday, December 16, 9:00-10:30 a.m. Beijing Time

Place: Zoom Online Conference Room

Topic: Pre-launch Analysis of Competitive Dynamics for Short-life Cycle Product

Speaker: Fang Wu, Professor in Marketing, Shanghai University of Finance and Economics

Time: Friday, December 2, 9:00-10:30 a.m. Beijing Time

Place: Zoom Online Conference Room

Topic:Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects

Speaker: Junhong Chu, Professor of Marketing, The University of Hong Kong

Time: Friday, November 18, 9:00-10:30 a.m. Beijing Time

Place: Zoom Conference Room

Topic: Regulating Digital Piracy Consumption

Speaker: Yuetao Gao, Assistant Professor of Marketing, Xiamen University

Time: Friday, November 11, 10:00-11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2 / Zoom Meeting

Topic: The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts

Speaker: Kuangjie Zhang, Nanyang Technological University

Time: Friday, October 28, 9:00-10:30 a.m. Beijing Time

Place: Zoom Online Conference Room

Topic: Big Data Bias: A Consequence of the Difficulty of Identifying Omitted Variables

Speaker: Joachim Vosgerau, Full Professor, Bocconi University

Time: Friday, September 16, 3:30-5:00 p.m. Beijing Time

Place: Zoom Online Conference Room

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更多最新动态

Topic: Does Appearance Reveal Character? Lay Theory about People Influences Consumers’ Willingness to Pay for Unattractive Produce

Topic: Smart Management: How Simple Heuristics Help Make Good Decisions in a World of Uncertainty

Topic: Variety Seeking in High-Frequency Consumption: New Implications for Targeted Marketing

Topic: Dynamic Persuasion and Strategic Search

Topic: Pre-launch Analysis of Competitive Dynamics for Short-life Cycle Product

Topic:Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects

Topic: Regulating Digital Piracy Consumption

Topic: The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts

Topic: Big Data Bias: A Consequence of the Difficulty of Identifying Omitted Variables

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