光华营销系以雄厚的师资力量、创新的人才培养模式、领先的国际化水平、优秀的学术研究成果,位居国内营销学研究与教学机构的前列。营销系主要培养具有扎实的管理学、经济学、统计学和心理学等基础知识,系统的市场营销理论与方法,一流的定量分析能力和国际化视野的高级学术人才和管理人才。
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当前,城市文旅产业发展机遇与挑战并存:一方面,文旅深度融合、消费升级趋势、政策红利释放等为产业不断注入新活力;另一方面,文化挖掘浅层化、服务质量不均衡、消费习惯改变等问题制约着行业发展。聚焦“城市文旅品牌塑造”这...
Speaker: Siliang (Jack) Tong, Nanyang Technological University
Time: Friday, June 6, 10:00 - 11:30 a.m. Beijing Time
Place: Room K05, Guanghua Building 2
Speaker: Qihong Liu, University of Oklahoma
Time: Tuesday, June 3, 2:00 - 3:30 p.m. Beijing Time
Place: Room 216, Guanghua Building 2
Speaker: Dengfeng Yan, New York University, Shanghai
Time: Friday, May 30, 10:00 - 11:30 a.m. Beijing Time
Speaker: Sara Kim, The University of Hong Kong
Time: Friday, May 16, 10:00 - 11:30 a.m. Beijing Time
Place: Classroom 309, Peking University Science Park
Speaker: Chen Zhuang, Peking University
Time: Tuesday, May 13, 10:00-11:30 a.m. Beijing Time
Place: Room 110, Guanghua Building 2
Speaker: Jia Liu, Hong Kong University of Science and Technology
Time: Friday, May 9, 10:00 - 11:30 a.m. Beijing Time
Place: Room 214, Guanghua Building 2
Speaker: Xintong Han, Laval University
Time: Thursday, May 8, 10:00-11:30 a.m. Beijing Time
Speaker: Yuxin Chen, New York University Shanghai
Time: Friday, April 18, 10:00-11:30 a.m. Beijing Time
Speaker: Zixi Jiang, The University of New South Wales
Time: Wednesday, April 16, 10:00-11:30 a.m. Beijing Time
010-62747206
wsd@gsm.pku.edu.cn
北京大学光华管理学院2号楼