市场营销系|光华管理学院

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Marketing Recruitment

We look for candidates who have completed or expect to complete a Ph.D. by September 1, 2025, and have a strong and active research record. The successful candidate will be responsible for conducting research and ...

学术讲座

Topic: Beyond Proximity: Network Location Features and Store Performance in Retail Agglomeration

Speaker: Cheng He, University of Wisconsin-Madison

Time: Thursday, June 13, 1:30-3:00 p.m. Beijing Time

Place: Room 216, Guanghua Building 2

Topic: Multitiered Probabilistic Customer Referral Reward Programs

Speaker: Liyin Jin, Fudan University

Time: Tuesday, May 28, 1:30 - 3:00 p.m. Beijing Time

Place: Tuesday, May 28, 1:30 - 3:00 p.m. Beijing Time

Topic: Empirical Modeling of Content Strategies for Social Media Influencer Marketing

Speaker: Xingyu Chen, Shenzhen University

Time: Monday, May 20, 1:30-3:00 p.m. Beijing Time

Place: K06, Guanghua Building 2

Topic: The Economic Value of Digitization: Evidence from the Real Estate Industry

Speaker: Qiyuan Wang, The Hong Kong Polytechnic University

Time: Monday, May 13, 1:30-3:00 p.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic: Bargaining in Live Streaming Commerce with Online Celebrity

Speaker: Lin Liu, Beihang University

Time: Monday, May 6, 1:30-3:00 p.m. Beijing Time

Place: Room 109, Guanghua Building 2

Topic: Why Do Consumers Resist Lab-Grown Meat? A Life-Creation Perception Theory

Speaker: Qihui Chen, The Hong Kong University of Science and Technology

Time: Monday, April 22, 1:30 - 3:00 p.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic:全球格局下的中国产业研究——以消费产业为例

Speaker: 何志毅, 北京大学

Time: 4月19日，周五，10:00-11:30，北京时间

Place: 光华管理学院2号楼 217教室

Topic: The Impacts of Recommendations on Consumption and Production on Online Content-Sharing Platforms

Speaker: Tat Chan, Washington University in St. Louis

Time: Monday, April 15, 1:30 - 3:00 p.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic: Contingency Effects of Virtual Fitting Rooms

Speaker: Shuai Yang, Donghua University

Time: Monday, April 8, 1:30-3:00 p.m. Beijing Time

Place: Room 217, Guanghua Building 2

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更多最新动态

Topic: Beyond Proximity: Network Location Features and Store Performance in Retail Agglomeration

Topic: Multitiered Probabilistic Customer Referral Reward Programs

Topic: Empirical Modeling of Content Strategies for Social Media Influencer Marketing

Topic: The Economic Value of Digitization: Evidence from the Real Estate Industry

Topic: Bargaining in Live Streaming Commerce with Online Celebrity

Topic: Why Do Consumers Resist Lab-Grown Meat? A Life-Creation Perception Theory

Topic:全球格局下的中国产业研究——以消费产业为例

Topic: The Impacts of Recommendations on Consumption and Production on Online Content-Sharing Platforms

Topic: Contingency Effects of Virtual Fitting Rooms

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