光华营销系以雄厚的师资力量、创新的人才培养模式、领先的国际化水平、优秀的学术研究成果，位居国内营销学研究与教学机构的前列。营销系主要培养具有扎实的管理学、经济学、统计学和心理学等基础知识，系统的市场营销理论与方法，一流的定量分析能力和国际化视野的高级学术人才和管理人才。
“数字消费与数字营销、基于...
当今社会，数字化驱动着供需两端的深刻变革，成为中国经济增长的重要引擎之一。其中，数字消费与数字营销是相关领域的两大重点研究问题：数字消费是推动数字经济发展的关键动力；数字营销变革了传统营销方式，日益成为主流营销方...
Speaker: Ying Zeng, University of Toronto
Time: Monday, September 18, 10:00-11:30 a.m. Beijing Time
Place: Room 217, Guanghua Building 2
Speaker: Tianyu Han, University of California, Berkeley
Time: Tuesday, September 12, 10:00-11:30 a.m. Beijing Time
Place: Room 216, Guanghua Building 2
Speaker: Alisa Wu, Columbia Business School
Time: Monday, September 11, 10:00-11:30 a.m. Beijing Time
Speaker: Yan Xu, Virginia Polytechnic Institute and State University
Time: Friday, September 1, 10:00-11:30 a.m. Beijing Time
Place: Room 216, Guanghua Building 2 / Tencent Meeting
Speaker: Tianxin Zou, University of Florida
Time: Wednesday, July 5, 10:00-11:30 a.m. Beijing Time
Speaker: Sang Kyu PARK, The Hong Kong University of Science and Technology
Time: Thursday, June 29, 2:00 -3:30 p.m. Beijing Time
Speaker: Christian Hildebrand, University of St.Gallen
Time: Tuesday, June 27, 4:00-5:30 p.m. Beijing Time
Place: Zoom Meeting
Speaker: Ji Xia, University at Buffalo
Time: Friday, June 16, 10:00-11:30 a.m. Beijing Time
Speaker: Li Yan, Capital University of Economics and Business
Time: Friday, June 9, 10:00-11:30 a.m. Beijing Time
010-62747206
wsd@gsm.pku.edu.cn
北京大学光华管理学院2号楼
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