Guanghua Thought Leadership
User behavior insights in the digital economy

Along with the explosive development of China's digital economy, a large number of Internet companies and traditional companies in transition are using various emerging digital technologies. This project uses a variety of research methods, including enterprise research, natural experiments, laboratory experiments, and big data analysis, to study user behavior under the digital economy in depth from three entry points: the design of digital products, the implementation of differentiated pricing, and consumers' attitudes toward AI.