国际合作
短期交流
Doing Business in China (DBIC) Program
发布时间:2012-10-19

INTRODUCTION

Founded in 2006, this program gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture. Modules and seminars on a wide range of topics allow the students to: 

  • Understand the driving force of China’s economic growth phenomenon over the last 30 years and the future
  • Appreciate the uniqueness of the Chinese market, organizations, and social structure
  • Learn how firms conduct marketing, branding, human resource and strategic management in China


There are many advantages to be gained by studying in the DBIC program. 

  • Well-designed course structure and high quality faculty will ensure a successful program.
  • Case discussion and debates to engage student participation
  • Interaction with local students gives a chance to get a broad picture of China
  • Basic Mandarin course helps students to navigate during their stay in China
  • Includes lectures, case studies, company visits, city tours and cultural events etc.  


HOW TO APPLY  

Please move on to our brand new official program website to find more information.


(Click the picture)

 

PROGRAM DATES IN 2016  

  • Open Program I (May 15-28, 2016)
  • Open Program II (June 12-25, 2016)
  • Open Program III (July 03-16, 2016) TBD

 

APPLICATION TIMELINE 

  • Before March 1, complete the online application;
  • Before March 20, Guanghua sends out the program schedule, accommodation, tours, etc.
  • Before April 1, pay tuition and the program fee which covers accommodation, tours, meals etc. and send payment certificate to PKU-DBIC@gsm.pku.edu.cn;
  • Before April 10, the acceptance letter and visa application form will be offered by Office of International Relations of Guanghua School of Management after admission.
     

CONTACT INFO

Address: Rm 511, Guanghua Bldg#2, Peking University, Beijing 100871, China

Email: PKU-DBIC@gsm.pku.edu.cn

Tel: (86 10) 6274 7004