INTRODUCTION OF DBIC
This program gives an overview of doing business in China, including an introduction to the Chinese economy, history and culture. Modules and seminars on a wide range of topics allow the students to:
ü Understand the driving force of China’s economic growth phenomenon over the last 30 years and the future
ü Appreciate the uniqueness of the Chinese market, organizations, and social structure
ü Learn how firms conduct marketing, branding, human resource and strategic management in China
There are many advantages to be gained by studying in the DBIC program.
ü Well-designed course structure and high quality faculty will ensure a successful program.
ü Case discussion and debates to engage student participation
ü Interaction with local students gives a chance to get a broad picture of China
ü Basic Mandarin course helps students to navigate during their stay in Beijing
ü Beijing, as the host city of the summer Olympics in 2008, is an extremely exciting and vibrant city to be in.
The program includes lectures, case studies, company visits, city tours and cultural events etc. The general program description will give you the overview about the program.
March 1, 2013
HOW TO APPLY FOR THE DBIC PROGRAM
Students who are interested in participating in the DBIC program should apply online. Here is the link http://dbic.gsm.pku.edu.cn/application. The application documents are required to upload online. Please note that the uploaded file should be very clear scanned version.
PROGRAM DATES 2013
May 19 - June 1, 2013
Graduate and MBA Class:
May 19 - June 1, 2013
June 9 - 22, 2013
June 16 - 29, 2013
PROGRAM REMITTANCE INFORMATION:
Please make sure you write "DBIC" when you make payment (Remittance Information).
1. Before March 1, complete the online application;
2. Before March 20, Guanghua sends out the program schedule, accommodation, tours, etc.
3. Before April 1, pay tuition and the program fee which covers accommodation, tours, meals etc. and send payment certificate to PKU-DBIC@gsm.pku.edu.cn;
4. Before April 10, the acceptance letter and visa application form will be offered by Office of International Relations of Guanghua School of Management after admission.
Tel: +86 10 6276 7004